Output: Course Promoted to Catalyst Ecosystem
Criterion: market the course within the Catalyst ecosystem. Evidence required: promotional materials, engagement metrics.
A campaign ran from 2 October to the 14 October application close, across the Cardano and Catalyst communities the programme is for. Every channel carries its own tracking tag, so an application can be attributed to the room that produced it.
Touchpoints
| Date | Channel | Post |
|---|---|---|
| 2 Oct 2026 | X, @EdifyCoLab | Why the Dev Accelerator exists |
| 3 Oct 2026 | LinkedIn, Harry Hellyer | Why it is free and capped at twenty |
| 6 Oct 2026 | X, @EdifyCoLab | Twenty places, two-minute fit check |
| 7 Oct 2026 | Cohort email, Kit | Broadcast report |
| 8 Oct 2026 | Andamio Discord | Live on the platform |
| 8 Oct 2026 | Project Catalyst Discord | Free places for funded proposers |
| 8 Oct 2026 | Gimbalabs Discord | Project-based business course on Andamio |
| 8 Oct 2026 | Catalyst Swarm Discord | Free places for funded proposers |
| 8 Oct 2026 | X, @EdifyCoLab | The founder bottleneck |
| 9 Oct 2026 | LinkedIn, Harry Hellyer | The founder bottleneck, long form |
| 9 Oct 2026 | X, @EdifyCoLab | What it costs |
| 10 Oct 2026 | X, @EdifyCoLab | Take a week off, count the decisions that wait |
| 12 Oct 2026 | X, @EdifyCoLab | The nine modules |
| 12 Oct 2026 | LinkedIn, Harry Hellyer | What it costs, long form |
| 13 Oct 2026 | X, @EdifyCoLab | A credential on Cardano, not a PDF |
| 14 Oct 2026 | X, @EdifyCoLab | Last call, applications close tonight |
| 14 Oct 2026 | LinkedIn, Harry Hellyer | Last call |
Seventeen touchpoints across seven channels, each written for its room. Every link is permanent and public except the Kit broadcast report, which needs the sending account.
How reach is measured
Every promotional link carries a channel tag, ?src=x, ?src=discord, ?src=gimbalabs, ?src=swarm. The application funnel records the tag against the submission and mirrors it to a deva_src_* tag on the mailing list, so attribution does not depend on self-reporting.
Metrics
Figures for X, re-read from the account's own analytics on 24 October 2026. Impressions are the platform's own count; link clicks are the tracked ?src= clicks X attributes to the post.
| Post | Impressions | Likes | Reposts | Link clicks |
|---|---|---|---|---|
| 2 Oct, why the programme exists | 11 | 0 | 0 | 0 |
| 6 Oct, twenty places | 7 | 1 | 1 | 0 |
| 8 Oct, the founder bottleneck | 2 | 0 | 0 | 0 |
| 9 Oct, what it costs | 4 | 0 | 0 | 0 |
| 10 Oct, the week-off test | 2 | 0 | 0 | 0 |
| 12 Oct, the nine modules | 7 | 0 | 0 | 0 |
| 13 Oct, the credential | 10 | 0 | 1 | 0 |
| 14 Oct, last call | 10 | 0 | 0 | 0 |
| Total | 53 | 1 | 2 | 0 |
At the 14 October close the same posts totalled 38 impressions; the table is dated rather than final because impressions keep accruing.
No click reached the application form and no application was attributed to a campaign channel. The cohort was filled by the delivery partner's referrals and one direct application.
LinkedIn and Discord engagement is not readable through the API with the access these accounts hold, so both are read from each platform's own view.
Outstanding
- LinkedIn and Discord engagement figures, read from each platform's own view.