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Milestone 1: Edify Content Building

Full evidence package: Milestone 1 on Google Drive

A. Output: Customer Avatar Defined: a document defining the target audience for the course (the funded Cardano founding-team persona), covering pain points, goals, technical skill level and entrepreneurial gaps.

Acceptance criteria: Edify will identify and define the target audience for the course.

Evidence: 01 Customer Avatar

B. Output: Learning Objectives Defined: measurable student learning targets for every module element across the curriculum (modules 000 to 800).

Acceptance criteria: Edify will set clear learning objectives for participants.

Evidence: 02 Course Structure & Learning Objectives

C. Output: Course Structure Defined: a full course outline sequencing modules, elements and lessons (the Dev Accelerator Course Planner).

Acceptance criteria: Edify will create an outline of the course structure including modules and topics.

Evidence: 02 Course Structure & Learning Objectives

D. Output: Content Structuring and Creation: text and graphic content for the course, delivered as the finalised module decks and expanded deep-dive (Detail) lesson content.

Acceptance criteria: Edify will develop the text and graphic content for the course modules.

Evidence: 04 Scripts & Storyboards and 03 Content Samples

E. Output: Video Scripting and Storyboarding: notes-page PDFs in which every page presents the slide visual (storyboard) with its speaker-note narration (video script) beneath, for all nine modules.

Acceptance criteria: Edify will craft scripts and storyboards for the video content.

Evidence: 04 Scripts & Storyboards

F. Output: Video Production and Editing: a produced walkthrough video demonstrating the course structure and content.

Acceptance criteria: Edify will produce video content demonstrating production capability and the intended format.

Evidence: Walkthrough video

G. Output: Prior-Round Content Review (F7 to F9): a documented review of the content and participant outcomes from the five previous Catalyst-funded programmes, mapping the gaps participants identified to the specific Fund 11 modules built in response.

Acceptance criteria: Edify to review existing content from previous funding rounds (F7 to F9).

Evidence: F7-F9 Content Review Log

Programme reviewedFundProject IDFunding
Small SPO Impact Business ProgrammeF7 New SPO Business Opportunities700232$20,000
Impact Innovation AcceleratorF7 Catalyst Accelerator and Mentors-$35,000
SPO Incubator RolloutF8 Miscellaneous800321$24,600
Inc. Train the Trainer Africa MVPF8 Grow Africa800208$24,000
Wada Web3 Education DAO ValuationF9 Catalyst Natives x Cardashift-$30,000